Brief
Nedbank IMC 2026 reveals top community identities among marketers
A live activation at Africa's biggest marketing conference identified five audience communities, with Fitness leading at 27%.
By Felo News Desk · Published
Style ID Africa used a live "Community Mapping" activation at Nedbank IMC 2026, Africa's premier marketing conference, to ask delegates which community they identified with.
What happened
The one‑day event featured a five‑panel installation called the Community Mapping Wall. Delegates selected five statements from a shuffled set of fifteen, without seeing community labels, and the system matched their responses to five predefined communities: Fitness, Pioneer, Beauty, Style and Tech. The resulting totals were displayed on a live screen throughout the conference.
What the reports add
According to bizcommunity.com, the Fitness community led with 27% of participants, followed by Pioneer at 22%, Beauty at 21%, Style at 17% and Tech at 13%.
What was said
Bizcommunity.com noted that the activation demonstrated “that community identity is not a marketing insight. It is a business infrastructure.”
How it came about
The activation was designed to focus on human connection rather than technology, guiding delegates through the wall and prompting them to state their chosen community aloud. The live, opt‑in results created a real‑time audience segmentation that the article describes as commercially significant for brands planning content, sponsorship or product development.
Key facts
- Fitness was the most identified community at 27% of delegates (bizcommunity.com)
- Pioneer accounted for 22% of the community mapping results (bizcommunity.com)
- Beauty, Style and Tech made up 21%, 17% and 13% respectively (bizcommunity.com)
- The activation used a five‑panel Community Mapping Wall at Nedbank IMC 2026 (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “Style ID Africa proves that community is a business strategy at Nedbank IMC 2026”
