Brief
Cadbury LunchBar rolls out Chrome Foil limited‑edition pack with R1 million prize pool
The new packaging, promoted by fictional character Bra Lucas, aims to spark conversation and reward shoppers.
By Felo News Desk · Published
Cadbury’s LunchBar introduced a Chrome Foil Limited‑Edition pack on 8 Oct 2026, featuring a fictional “Invisible‑izer” theory by fan favourite Bra Lucas.
What happened
The chrome‑foil wrapper is marketed as a bold visual refresh designed to stand out on shelves across South Africa.
What the reports add
The launch is tied to a competition where consumers who buy any two LunchBars, dial *120*405060#, enter the last four digits of the barcode and upload a till slip can win a share of R1 million in prizes.
What was said
“LunchBar has always connected with South Africans through humour, imagination and culturally relevant storytelling,” brand manager Ayesha Hassim told bizcommunity.com. She added that the edition “allows us to reimagine the familiar in a way that feels entertaining, memorable and distinctly Mzansi.”
How it came about
The campaign builds on LunchBar’s long‑standing “Much Much More” promise, using events, social media and performing arts to promote the new pack.
Key facts
- Cadbury launched a Chrome Foil Limited‑Edition LunchBar pack on 8 Oct 2026. (bizcommunity.com)
- The pack is promoted with a fictional theory by Bra Lucas called the “Invisible‑izer”. (bizcommunity.com)
- Consumers can win a share of R1 million by buying two bars, dialing a shortcode, and uploading a till slip. (bizcommunity.com)
- Ayesha Hassim, brand manager, said the edition reimagines the product in a distinctly South African way. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “LunchBar launches limited-edition chrome foil pack with a share of R1m prizes to be won - Duma Collective”
