Demi Lovato and Selena Gomez launch Rare Beauty blush bundle

The singers unveil the Delena Soft Pinch Blush Bundle, linking their 2009 Princess Protection Program characters to a new makeup collaboration.

By Felo News Desk · Published Wed, 28 Oct 2026 17:30:17 GMT

Demi Lovato and Selena Gomez announced a joint Rare Beauty product on October 28, 2026, the Delena Soft Pinch Blush Bundle, featuring two shades named after the friends’ favorites.

What happened

The bundle, released today, contains two liquid blush shades: Virtue, described by Lovato as her favorite, and Hope, Gomez’s preferred hue. The collaboration follows Gomez’s attendance at Lovato’s It’s Not That Deep Tour opening night in Orlando in April, where the two were photographed backstage.

What the reports add

ELLE’s interview with Lovato notes that the friends revisited their 2009 Disney Channel movie Princess Protection Program for the campaign visuals, recreating the characters’ poses. Another ELLE piece adds that the pair practiced a linked‑elbow pose for the 2011 Teen Choice Awards, recalling a humorous moment when they “started laughing” because the real‑life pose fell short of their imagined glamour.

What was said

"We’ve been friends since we were 7 years old when we met on Barney," Lovato told ELLE. "There have been different chapters throughout our lives, and naturally, friends are in each other’s lives heavily at times, and then sometimes you’re not in constant communication. But Selena is someone that I’ve always loved and adored. It’s really great to be in a place today where we can collaborate on things, but also just hang out and spend time together."

Reflecting on a past award‑show pose, Lovato said, "We started laughing because we thought we would look so much cooler than we actually did. It was so much better planned in our heads," as reported by ELLE.

How it came about

The collaboration grew out of the friends’ renewed backstage connection after Gomez supported Lovato’s tour stop in Orlando in April. Earlier this month, Felo News covered Gomez’s Rare Impact Fund Benefit (Selena Gomez’s Rare Impact Fund Benefit Raises Nearly $3 Million), highlighting her ongoing charitable work and public appearances. The Rare Beauty partnership marks a natural extension of their long‑standing personal and professional ties.

Key facts

Demi Lovato and Selena Gomez launched the Delena Soft Pinch Blush Bundle on October 28, 2026. (elle.com)
The bundle includes two liquid blush shades: Virtue (Lovato’s favorite) and Hope (Gomez’s favorite). (elle.com)
The collaboration follows Gomez’s attendance at Lovato’s It’s Not That Deep Tour opening night in Orlando in April. (elle.com)
Lovato said the friends have been friends since age 7, meeting on Barney. (elle.com)
The campaign visuals recreate poses from their 2009 movie Princess Protection Program. (elle.com)