Brief
Jaguar says it will pace rollout of new Type 01 electric GT
Managing director Rawdon Glover says Jaguar will not rush additional models until the Type 01 electric GT is firmly established.
By Felo News Desk · Published
Jaguar announced the Type 01 electric GT this week and, according to managing director Rawdon Glover, the company will take a measured approach before introducing further models.
What happened
The Type 01 was unveiled to a large audience, and Glover said the next step is to secure customers, bring production up to speed and ensure dealers can deliver the promised experience. He noted that Jaguar will open deposits for the car immediately, with a full order system expected early in 2027 and first deliveries around mid‑2027.
What the reports add
Glover explained that previous attempts to launch several Jaguars in quick succession “didn’t work”, so the firm will allow the Type 01 “room to breathe” before moving on. He said a crossover and an SUV, likely to be badged Type 02 and Type 03, are rumored but no launch dates have been set. Glover stressed that success will be measured by profitability and controlled scarcity rather than sheer volume.
What was said
“We’re taking it step by step,” Glover told Independent. He added, “As soon as Type 01 is established, then the next vehicle will come and not before.” On dealer relations, he said, “They’re not going to have to wait too long because I need it too, right?” Regarding pricing, Glover acknowledged the Type 01 will be priced at more than twice Jaguar’s previous average and said the car must prove its substance to justify the cost.
How it came about
The Type 01 follows Jaguar’s broader electrification strategy, but Glover highlighted that the brand must first prove the new electric GT can attract enough demand to sustain future models. He indicated that the next 12 months will focus on establishing the Type 01’s market position before expanding the lineup.
Key facts
- Jaguar will open deposits for the Type 01 immediately, with full orders early 2027 and deliveries mid‑2027. (independent.co.uk)
- Glover said the company will not launch additional models until the Type 01 is firmly established. (independent.co.uk)
- A crossover and an SUV, possibly called Type 02 and Type 03, are rumored but have no set launch dates. (independent.co.uk)
- The Type 01 will be priced at more than twice Jaguar’s previous average price. (independent.co.uk)
- Glover emphasized profitability and controlled scarcity over sheer production volume. (independent.co.uk)
Sources
- [1] independent.co.uk — originally reported as “Jaguar boss says reaction to its long-awaited new electric car was 'very British'”
