Brief
Instinct AI assistant valued at $10 billion after $1 billion Series C
Founder Noah Shinn says the invite‑only service processes nearly $1 billion in transactions each year.
By Felo News Desk · Published
Instinct, an AI‑powered personal assistant founded by 23‑year‑old Noah Shinn, announced a $1 billion Series C funding round that lifted its valuation to $10 billion, according to Fortune.
The company, which raised $250 million at a $2.5 billion valuation in August and has total funding of $350 million, now reports approaching $1 billion in annual transaction volume, largely from travel‑related bookings.
Instinct remains in a private, invite‑only beta, with each user receiving five invitations; existing users are reportedly reselling invitations on eBay. The assistant communicates via text or phone calls and has been used for tasks such as wedding planning and cancelling subscriptions.
Meta’s chief AI officer Alexandr Wang has publicly mocked Instinct on X, comparing it unfavorably to Meta’s own Muse agent.
Key facts
- Instinct raised $1 billion in a Series C round, valuing the company at $10 billion. (fortune.com)
- The startup’s total funding is $350 million, including a $250 million raise at a $2.5 billion valuation in August. (fortune.com)
- Instinct processes about $1 billion in transactions each year, half of which is travel‑related. (fortune.com)
- The AI assistant is available only to invite‑only beta users, with invitations being resold on eBay. (fortune.com)
- Meta chief AI officer Alexandr Wang has mocked Instinct on X, contrasting it with Meta’s Muse. (fortune.com)
Sources
- [1] fortune.com — originally reported as “Meet Noah Shinn: The 23-year-old college dropout whose viral AI assistant is emerging as a new challenger to Mark Zuckerberg’s Meta”
