Brief
OpenAI adds virtual try‑on and favorites to ChatGPT shopping tools
The new tools use the ChatGPT Images 2.5 model and appear as a “try on” button in shopping results.
By Felo News Desk · Published
OpenAI announced on Thursday that ChatGPT will now let users virtually try on clothing and accessories and save products to a Library via a new Favorites function, according to TechCrunch.
What happened
The company rolled out the features globally, adding a “try on” button to shopping results. Users can upload a selfie or full‑body photo, or a screenshot of an item, and ChatGPT will render the product on the user’s image. The Favorites option stores discovered items alongside the generated try‑on images for later reference.
What the report adds
TechCrunch notes that the virtual try‑on relies on the recently released ChatGPT Images 2.5 model, which OpenAI says delivers more natural lighting, richer textures, and lower latency. The article also mentions that OpenAI previously abandoned an instant checkout feature and that agentic‑AI startup Instinct faced criticism for proactive product recommendations that some users likened to ads.
What was said
OpenAI’s spokesperson told TechCrunch that the new tools “leverage the newly launched ChatGPT Images 2.5 model” to improve visual realism and speed.
How it came about
The updates follow a period of experimentation with AI‑driven shopping, including the earlier instant checkout attempt and growing competition from services such as Google’s virtual try‑on launched last year.
Key facts
- OpenAI launched virtual try‑on and Favorites features for ChatGPT globally. (techcrunch.com)
- The try‑on tool uses the ChatGPT Images 2.5 model for improved lighting and texture. (techcrunch.com)
- Favorites saves discovered products and try‑on images in a Library within the app. (techcrunch.com)
Sources
- [1] techcrunch.com — originally reported as “ChatGPT can now virtually try on clothes for you”
