Brief
Boost Mobile partners with Mike Tyson for new “What’s Your Plan?” campaign
The carrier uses Tyson’s image to highlight its fixed‑price unlimited plan and a series of sponsorships and sweepstakes.
By Felo News Desk · Published
Boost Mobile announced on Oct. 15 that former heavyweight champion Mike Tyson will front its new U.S. advertising campaign titled “What’s Your Plan?”. The slogan riffs on Tyson’s well‑known quote about plans and punches, positioning hidden fees and contract locks as the “punch”.
Bob Rupczynski, Boost Mobile’s Group President, said the partnership reflects “raw authenticity, resilience, and power” and promises the carrier will stand up for customers. The campaign promotes a $25‑per‑month unlimited plan that Boost says will remain at that price “forever”.
Beyond ads, Boost Mobile will sponsor the Mike Tyson Invitational on Oct. 24, a charity event for young athletes, and will host local community events and its annual “12 Days of Boostmas” sweepstakes, though full prize details have not been released.
Key facts
- Boost Mobile partnered with Mike Tyson for a new ad campaign called "What’s Your Plan?". (gsmarena.com)
- The campaign promotes a $25/month unlimited plan that Boost says will stay at that price forever. (gsmarena.com)
- Boost Mobile will sponsor the Mike Tyson Invitational charity event on Oct. 24 and run local events and a "12 Days of Boostmas" sweepstakes. (gsmarena.com)
Sources
- [1] gsmarena.com — originally reported as “Boost Mobile teams up with Mike Tyson for its new ad campaign”
