Bella Hadid Celebrates 50 Years of Chopard’s Happy Diamonds
Supermodel Bella Hadid hosted a gala at Casa Cipriani in Manhattan to celebrate the 50th anniversary of Chopard’s Happy Diamonds watch line. The event featured new editions, celebrity guests, and highlighted the long‑standing friendship between Hadid and Chopard co‑president Caroline Scheufele.
By Felo News Desk · Published
On Tuesday night, the upscale Casa Cipriani in downtown Manhattan became the backdrop for a glittering celebration of Chopard’s 50‑year legacy. Supermodel Bella Hadid, who has been the face of the Swiss luxury brand for years, hosted the event alongside Chopard co‑president and artistic director Caroline Scheufele. The two friends, who have been inseparable since the early days of the brand, gathered to honor the iconic Happy Diamonds watch line that first debuted in 1976.
From Rainbow Brains to Diamond Dreams
Hadid’s description of Scheufele’s mind as a “rainbow with butterflies and colors” set the tone for an evening that celebrated creativity and friendship. The duo’s partnership has been a cornerstone of Chopard’s marketing, with Hadid starring in the “Ice Cube” campaign and now gracing the new Happy Diamonds advertisements. The event also attracted high‑profile guests such as NBA star Karl‑Anthony Towns, socialite Jordyn Woods, and Chinese model Liu Wen, all of whom share a love for the brand’s signature sparkle.
Happy Diamonds: A Milestone in Watchmaking
Chopard introduced the Happy Diamonds line in 1976, a collection that featured free‑floating diamonds set in a minimalist frame. The concept, named by Scheufele’s mother Karin, resonated with a generation of women who were breaking free from traditional fashion rules. In 1993, Scheufele expanded the line with the Happy Sport First, the first mechanical watch to combine diamonds with stainless steel. Despite initial skepticism from the workshop, Scheufele’s determination turned the idea into a reality, earning her a “rose garden” of success.
To mark the 50th anniversary, Chopard revived the original Happy Diamonds design, now available in yellow gold. The brand also unveiled a special edition of the Happy Sport line for the Manhattan event, featuring over 9 carats of Ashoka‑cut diamonds and an apple‑shaped “NYC” charm. The Fifth Avenue boutique will host an exhibition showcasing both the Happy Diamonds and Happy Sport collections, allowing visitors to experience the craftsmanship up close.
Personal Touches and Lucky Charms
Hadid has long been associated with Chopard, often seen wearing the brand’s Happy Hearts bracelets. She keeps two pairs on her wrist: one gifted by Scheufele and another given to her on her birthday. The bracelets have become her “lucky charms,” a reminder of the friendship that began in high school. Scheufele, on the other hand, blends her Chopard pieces with chunky beads and evil‑eye bracelets, creating a high‑low mix that reflects her personal style.
Both women credit their shared love of diamonds for keeping their bond strong. “Diamonds never deceive you,” Scheufele says, echoing Hadid’s sentiment that the sparkle has always been a source of comfort and confidence. Their friendship extends beyond the runway; they often share pep talks before events, discussing everything from hair and makeup to the emotional weight of wearing a piece that feels like a family heirloom.
Looking Ahead: More Celebrations on the Horizon
While the 50th anniversary of Happy Diamonds was the highlight of the evening, Chopard is already planning the next big milestone: the 80th anniversary of the Cannes Film Festival next year. The brand’s long‑standing partnership with the festival underscores its commitment to luxury and cinematic glamour. For now, Hadid and Scheufele are focused on the festivities, enjoying the sunset, the weather, and the timeless allure of diamonds.
As the night drew to a close, the pair reflected on how the event symbolized more than just a watch line. It celebrated decades of friendship, innovation, and the enduring power of a simple yet stunning design that has captivated generations.
“We have weather, we have the sunset, we have diamonds. What could be better?” Hadid mused, turning to Scheufele as the evening’s lights dimmed.
Key facts
- Chopard’s Happy Diamonds line turns 50
- Bella Hadid and Caroline Scheufele co‑host gala
- New Happy Sport “NYC” edition unveiled
- Celebrities Karl‑Anthony Towns, Jordyn Woods, Liu Wen attend
- Chopard plans Cannes Film Festival 80th anniversary
Why it matters
The event underscores how timeless design and authentic celebrity partnerships can sustain a luxury brand’s relevance across five decades, reinforcing Chopard’s position as a leader in haute horlogerie.
Frequently asked questions
What is the Happy Diamonds line?
A collection of watches featuring free‑floating diamonds set in a minimalist frame, first introduced in 1976.
Who is Caroline Scheufele?
Co‑president and artistic director of Chopard, known for her design innovations and close partnership with Bella Hadid.
Where can I see the new Happy Sport edition?
The Fifth Avenue boutique in New York will host an exhibition of the Happy Diamonds and Happy Sport collections.
When will Chopard celebrate its next major milestone?
The brand will mark the 80th anniversary of the Cannes Film Festival next year.
Sources
- [1] elle.com — originally reported as “Bella Hadid Celebrates 50 Years of Chopard's 'Happy Diamonds'”
