Brief
Emerging designers showcase capsule collections at Paris AZ Academy pop‑up
The AZ Academy pop‑up in the Upper Marais lets recent graduates sell their debut pieces to industry insiders and the public.
By Felo News Desk · Published
On a fall evening during Paris Fashion Week, the AZ Academy pop‑up opened in the Upper Marais at Heureux Les Curieux, 23 Rue du Pont aux Choux. The initiative, created by the late Alber Elbaz, concludes a 12‑month program that enables emerging designers to produce and sell a first capsule collection.
Patrick Ferrand, director of strategy and growth for Richemont’s fashion & accessories maisons, said the event gives young creatives a chance to meet both industry figures and potential clients. Richemont announced its first cohort of graduates, including Brais Albor (men’s wear, Milan) and Liwen Liang (clothing using Chinese porcelain techniques, Jingdezhen and London).
Among the showcased pieces, a sweater by 25‑year‑old Lutz Huelle drew attention for its earthy hues and ombré treatment. Ferrand added that the initiative offers “real help and the means to actually become professional.” The pop‑up will remain open until October 17.
Key facts
- The AZ Academy pop‑up opened at Heureux Les Curieux in Paris during Fashion Week. (vogue.com)
- The program lets emerging designers produce and sell a first capsule collection. (vogue.com)
- Richemont announced its first cohort of graduates, naming six designers across menswear, womenswear and accessories. (vogue.com)
- The pop‑up will stay open through October 17. (vogue.com)
Sources
- [1] vogue.com — originally reported as ““A Bunch of Designers” Bows in Paris”
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