Brief
Amazon’s “About You” page lists quirky personal details amid Prime Day
Customers discovered surprising and sometimes inaccurate personal facts on Amazon’s new About You page during the October Prime Day sales.
By Felo News Desk · Published
During the second day of Amazon’s October Prime Day sales, users noticed that the retailer’s “About You” page was surfacing a mix of accurate and odd personal details about their shopping habits, according to CNET.
What happened
The feature, located under “shopping preferences” in the Amazon account menu, compiles data from purchase history, subscription orders and browsing activity. A Threads post highlighted that the page listed a user’s preparation for a "Bluey-themed 2nd birthday celebration," a recurring purchase of "cat hairball treatment," and an unexpected claim that the user "has flat buttocks." The post was picked up by TechCrunch and prompted other shoppers to check their own profiles.
What the reports add
CNET explains how to access the page on both mobile and desktop, noting the navigation steps: tap the person icon, select “shopping preferences,” then “about you,” or on a computer hover over the “Hello” greeting, click “account,” and scroll to “manage your information.” The outlet also shares examples from its own dossier, which includes a consistent purchase of household essentials like Bounty paper towels and Charmin, a city of residence, and a mis‑estimated child’s age by nearly ten years. It further notes that the profile flags the user’s family as "invested in the Apple ecosystem."
What was said
The user who posted on Threads wrote, "I mean it ain’t wrong, but damn did you have to call me out like that?" as reported by CNET.
How it came about
The feature is part of Amazon’s broader effort to personalize the shopping experience, a strategy that has accompanied other recent company moves such as the 2026 Kindle refresh and a $20‑per‑hour minimum‑wage increase for direct employees. Earlier Felo coverage linked these initiatives to Amazon’s push for deeper customer data integration.
Key facts
- Amazon’s About You page aggregates data from purchases, subscriptions and browsing activity. (cnet.com)
- A Threads user reported that the page listed a "Bluey-themed 2nd birthday celebration" and a claim that they "have flat buttocks." (cnet.com)
- CNET provided step‑by‑step instructions for accessing the About You page on mobile and desktop. (cnet.com)
- The author’s own Amazon profile noted recurring purchases of Bounty paper towels and Charmin, and incorrectly estimated their child’s age by almost a decade. (cnet.com)
Sources
- [1] cnet.com — originally reported as “Amazon Knows You Have a Goldfish Named Ziggy, Even if You Don't”
