Peg by peg, Vodka's share is rising in India
Vodka is capturing a record share of India's liquor market, driven by younger consumers and women. This trend marks a significant structural shift towards white spirits, especially vodka. Radico Khaitan's vodka business has seen substantial growth over the past five years. The company has also focu…
Synopsis Vodka is capturing a record share of India's liquor market, driven by younger consumers and women. This trend marks a significant structural shift towards white spirits, especially vodka. Radico Khaitan's vodka business has seen substantial ... [4040 chars]