TV ad volumes drop again in January-July amid big digital shift
Television advertising volumes fell 7% in January-July 2026 from a year earlier, extending the decline in TV advertising as brands increasingly shift budgets towards digital platforms, according to TAM AdEx. The decline follows a 9% fall in TV ad volumes during the same period in 2025. Linear TV ad…
Television advertising volumes fell 7% in January-July 2026 from a year earlier, extending the decline in TV advertising as brands increasingly shift budgets towards digital platforms, according to TAM AdEx. The decline follows a 9% fall in TV ad volumes during the same period in 2025. Linear TV ad ...