Troye Sivan releases “FF” video, calls it his gayest work

The Australian pop star unveiled the “FF” video on Oct. 9, 2026, describing it as “GAY gay” and noting product placement for Mistr.

By Felo News Desk · Published Fri, 09 Oct 2026 05:51:26 GMT

Troye Sivan released a new music video for the song “FF” on Oct. 9, 2026, the same day his album She’s the Best arrived.

What happened

The clip, directed by Gordon von Steiner, is set in a sleek beach‑house that evokes a Fire Island getaway and features Sivan tenderly exploring a muscular male model. A brief Mistr fragrance plug appears in the background.

What the reports add

Vogue notes that the “FF” video follows a viral lead single whose visual featured Nicole Kidman in a dive‑bar and Sasha Colby strolling through steam‑filled New York streets, positioning the album as a tribute to the women in Sivan’s life.
Vogue also describes the “FF” video as portraying a future romance built like an architect‑designed concrete‑and‑steel home, adding a layer of vulnerability to the record’s closing moments.
Pitchfork reports that Sivan called the clip “the gayest music video of my career” and stressed it would be “GAY gay,” and it highlights the product placement for Mistr.
Both outlets confirm Gordon von Steiner’s role as director; Pitchfork uniquely mentions the beach‑house setting.

What was said

“Like this is GAY gay,” Sivan wrote on X, according to Pitchfork.

“‘FF’ is an undying love song to a man I don’t know yet. Or at least I don’t think I do,” he said in press materials, adding that the track reflects a longing for a love that has not yet arrived.

How it came about

In the weeks before the release, Sivan spoke from his New York apartment while holding his baby nephew, explaining that the first two singles—“She’s the Best” and “Party”—were chosen as the record’s opening because they felt like a starting block before the album moves through hedonism, loneliness and, ultimately, a return to the supportive women around him. The “Party” video, also directed by von Steiner, sampled Madonna’s “Music” and featured Sir Ian McKellen narrating as Gandalf, further cementing the ongoing visual partnership that led to the “FF” video’s focus on queer desire.