ShareChat and Moj's Report in Collaboration with Kantar Finds Microdrama has Emerged as a Mainstream Entertainment Format in India
New Delhi, Delhi, India --- Business Wire India • Microdrama is going mainstream, with 80% of audiences preferring it, on par with reels. • Microdrama is becoming a daily habit, with 86% watching for 15+ minutes every day. • Social...
New Delhi, Delhi, India --- Business Wire India • Microdrama is going mainstream, with 80% of audiences preferring it, on par with reels. • Microdrama is becoming a daily habit, with 86% watching for 15+ minutes every day. • Social media is the key d... [6398 chars]