Huge gaps in sanitary pad absorption speeds, over half poorly labelled: survey
The Consumer Council tested 36 disposable sanitary pads in Hong Kong and discovered significant variations in absorption speed, with one sample taking 73 seconds—well above the 60‑second national standard. Over half of the products also lacked clear labelling. The council calls on suppliers to enha…
The Consumer Council of Hong Kong released the results of a comprehensive survey on Monday that highlights serious inconsistencies in the performance and labelling of disposable sanitary pads sold across the city. The study, which examined 36 different winged pad models, found that some products took longer than the national standard to absorb menstrual fluid, while more than half of the samples were missing essential product information.
What the Survey Revealed
In the testing process, each pad was fitted with 5 ml of synthetic fluid that mimics menstrual blood. The time required for the pad to fully absorb the fluid was recorded, and the average absorption speed was calculated from five pieces per model. One of the pads took an astonishing 73 seconds to absorb the fluid, surpassing the mainland China national standard of no more than 60 seconds. This discrepancy points to a lack of consistency in manufacturing and quality assurance among suppliers.
Beyond absorption speed, the Consumer Council also examined other key metrics such as length, weight, adhesive peel strength, moisture content, chemical balance, and the presence of hidden preservatives. The results showed that the actual values for many of these parameters differed from what was stated on the packaging, raising concerns about product reliability and safety.
Labelling Lapses and Consumer Impact
More than 50 percent of the pads tested were found to have inadequate or missing labelling. This includes missing information on absorption time, size, and safety warnings. Consumers rely on clear and accurate product data to make informed choices, especially when it comes to personal hygiene items. The lack of transparency can lead to misuse, reduced confidence in brands, and potential health risks.
The Council’s findings are particularly troubling given that the pads were purchased from a variety of retail channels—including personal care stores, supermarkets, and online platforms. Prices ranged from HK$1 to HK$5 (about US$0.12 to US$0.71) per piece, indicating that the issue spans both budget and mid‑tier product lines.
Calls for Action from the Consumer Council
In response to the survey, the Consumer Council urged manufacturers and suppliers to strengthen their quality management systems. The council emphasized the importance of regular testing to ensure that products meet hygiene and safety standards. Additionally, the Council called for improved labelling practices so that consumers can quickly assess a product’s suitability for their needs.
“We are seeing a significant gap between what is promised on the packaging and what the product actually delivers,” said a spokesperson for the Consumer Council. “It is essential that suppliers adopt stricter quality controls and provide clear, accurate information to protect consumer health and confidence.”
What Happens Next?
While the Consumer Council has not announced specific regulatory penalties, the findings are likely to prompt further scrutiny from both industry stakeholders and regulatory bodies. Manufacturers may need to revise their testing protocols and update packaging to comply with national standards. Consumers are encouraged to report any concerns about product performance or labelling to the Council or relevant consumer protection agencies.
In the meantime, shoppers should remain vigilant when selecting sanitary pads. Checking for clear absorption time, size, and safety information can help ensure that the product meets personal comfort and hygiene needs.
As the market continues to evolve, the Consumer Council’s study serves as a reminder that quality and transparency are paramount in personal care products. By holding suppliers accountable, the Council aims to protect public health and maintain consumer trust in Hong Kong’s retail environment.
Key Takeaways
- One pad took 73 seconds to absorb fluid, exceeding the 60‑second national standard.
- More than half of the tested pads lacked adequate labelling.
- The study examined 36 different winged pad models from various retail channels.
- Consumers are urged to check for clear absorption time and safety information.
- Manufacturers are called to improve quality control and labelling practices.
Why it matters
The study highlights gaps in product safety and transparency that can affect consumer health and confidence in personal hygiene items.
Key points
- Significant absorption speed discrepancies found in Hong Kong sanitary pads
- Over 50% of pads lack adequate labelling
- Consumer Council urges stricter quality control and clearer packaging
- Products tested span a price range of HK$1–HK$5 per pad
- Findings may prompt regulatory review and consumer vigilance
Frequently asked questions
What is the national standard for sanitary pad absorption speed in China?
The mainland China national standard recommends that a sanitary pad should absorb menstrual fluid within 60 seconds.
Where can consumers report concerns about sanitary pad performance?
Consumers can report issues to the Consumer Council of Hong Kong or relevant consumer protection agencies.




