Brief

Saints and Steelers spotlight fashion ahead of Paris NFL clash

Players prepare custom tunnel outfits for the NFL’s first regular‑season game in France, blending sport and fashion.

By Felo News Desk · Published Fri, 23 Oct 2026 03:16:44 GMT

New Orleans safety Justin Reid called his tailor after learning the Saints would play the Pittsburgh Steelers in Paris, saying he had a custom fit made for the trip. The NFL’s first regular‑season game in France is set for Sunday at Stade de France, and players are using the pre‑game tunnel walk to showcase personal style, according to the Independent.

What happened

Reid confirmed he ordered a bespoke outfit months ago and plans to wear it for the tunnel walk. Saints running back Alvin Kamara, a regular at Paris Fashion Week, said he will keep his look low‑key, noting he is "kind of mellow" during the season. Steelers safety DeShon Elliott, a Liverpool fan, said he has not bought new clothing in almost a year and offered advice on choosing pants for the fit.

What the reports add

The Independent noted that the NFL hired its first fashion editor, Kyle Smith, two years ago, and cited his work with quarterback Joe Burrow at Vogue World 2024. It also mentioned Paris Saint‑Germain’s partnership with the Saints on a customized jersey and a scheduled talk by the club’s chief brand officer Fabien Allegre at “NFL House” in Paris. The article linked the fashion focus to broader trends, such as WNBA tunnel outfits and tennis star Naomi Osaka’s court‑side wardrobe, and referenced Taylor Swift’s impact on NFL viewership.

What was said

"I had a custom fit made a couple months ago," Reid told the Independent. "I made it especially for this trip. I’ve been waiting to put it on." Kamara added, "Especially with the NFL, there’s a lot more focus on these tunnel walks and guys stepping into fashion and really getting into it." Elliott said, "I haven’t bought an outfit of clothing in almost a full year. I don’t need anything else," and offered, "For me, I usually go pants first, the dimensions on the pants and how it sits on you matters depending on your shirt or your shoes."

How it came about

The NFL’s push into fashion follows the league’s appointment of a fashion editor and previous collaborations with high‑profile athletes at major style events. The Saints’ partnership with Paris Saint‑Germain and the upcoming “NFL House” discussion illustrate the league’s strategy to blend sport, culture and commerce in the French capital.

Key facts

Justin Reid ordered a custom outfit months before the Saints‑Steelers game in Paris. (independent.co.uk)
Alvin Kamara said he will keep his tunnel look low‑key for the Paris game. (independent.co.uk)
DeShon Elliott has not bought new clothing in almost a year and gave advice on choosing pants. (independent.co.uk)
The NFL hired its first fashion editor, Kyle Smith, two years ago. (independent.co.uk)
Paris Saint‑Germain partnered with the Saints on a customized jersey for the game. (independent.co.uk)