Brief
Primedia Broadcasting appoints Kelvin Storie and Mzo Jojwana as co‑CEOs
The dual‑leadership model aims to protect the broadcaster's core radio business while accelerating digital revenue streams.
By Felo News Desk · Published
Primedia Broadcasting said on 6 Oct 2026 that Kelvin Storie and Mzo Jojwana will serve as co‑chief executive officers. The appointment is presented as a way to safeguard the company’s market‑leading radio and content operations while pushing digital innovation and new revenue opportunities.
What happened
The company announced the dual‑leadership structure on 6 Oct 2026, citing two priority areas: protecting and growing its radio and content business, and driving digital audience engagement and incremental revenue. Both executives bring complementary experience – Storie with commercial expertise and Jojwana with content and programming background.
What the reports add
Bizcommunity reported that the move reflects Primedia’s commitment to balance trusted content with forward‑looking digital growth, a balance it says is critical for long‑term sustainable success. The article notes Jojwana’s two‑decade career, including roles as station manager of 702 and chief content officer at Primedia, and his responsibility for flagship brands such as 702, 947, CapeTalk, Kfm 94.5 and Eyewitness News. Storie is described as having over two decades of commercial experience, though the piece cuts off before detailing his previous positions.
What was said
Group CEO Jonathan Procter told Bizcommunity, “Primedia Broadcasting is evolving its leadership model to position the business decisively for the future. The combination of Kelvin’s commercial acumen and Mzo’s content expertise formalises our complementary focus on preserving our core broadcast dominance and accelerating innovation in digital.”
Jojwana added, “As Primedia Broadcasting enters its next phase of growth, my focus is on continuing to strengthen the foundations of our business through exceptional content, trusted brands, deep audience relationships, and market‑leading radio stations… Together, we are building a stronger, more diversified Primedia Broadcasting, positioned to lead the future of audio, video, and audience engagement in South Africa.”
How it came about
The appointment follows a period of rapid change in the South African media market, where broadcasters are seeking to blend traditional radio strength with digital platforms. Primedia’s earlier coverage highlighted its flagship stations’ market share and the growing importance of digital advertising, setting the context for this leadership shift.
Key facts
- Primedia Broadcasting appointed Kelvin Storie and Mzo Jojwana as co‑CEOs on 6 Oct 2026. (bizcommunity.com)
- The dual‑leadership model targets protecting radio/content business and accelerating digital growth. (bizcommunity.com)
- Mzo Jojwana has nearly 20 years of radio experience, including as station manager of 702. (bizcommunity.com)
- Group CEO Jonathan Procter said the appointment balances commercial acumen with content expertise. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “Two engines at Primedia Broadcasting – Co-CEO leadership to power next era of media transformation”
