Brief
Meghan Markle teases new As Ever dog toy in advent calendar promo
A video posted online shows the Duchess of Sussex's Labrador Pula with a plush toy shaped like the As Ever raspberry spread jar.
By Felo News Desk · Published
Meghan Markle appeared to tease a new As Ever product in a video posted online on 2 October 2026, where her Labrador Pula played with a soft toy shaped like the brand’s raspberry‑spread jar while she promoted a £112 Christmas advent calendar.
What happened
The clip, released on the Duchess’s social‑media channels, shows Pula, the Sussexes’ black Lab, chewing a plush toy that resembles the jam‑shaped jar that launched the As Ever line. The video was posted the day after the advent calendar, priced at £112, was announced.
What the reports add
DailyMail reported that the toy is part of a broader push by Meghan into pet‑related products, noting her earlier trademark filing for the As Ever brand listed 115 items, including leashes, collars and pet beds. The outlet also recalled that the brand was soft‑launched in 2024 with PR gifts sent to friends such as polo player Nacho Figueras, whose hamper contained dog biscuits for his Italian Greyhound Nina Iggy. Additionally, the article mentioned that Meghan shared a homemade peanut‑butter dog‑treat recipe on episode four of her Netflix series With Love, Meghan, which featured Figueras and his wife Delfina Blaquier.
What was said
The DailyMail quoted the promotional material as saying the advent calendar is "inspired by the £11 million Montecito mansion" the couple lived in for six years. It also noted that the Duchess wore jewellery worth up to $100,000 in the same promotional images, including a diamond bracelet named after Princess Diana.
How it came about
Meghan’s earlier Felo News coverage on 1 October 2026 detailed the launch of the luxury advent calendar, describing its £112 price and collaboration with Los Angeles chocolatier Compartes. The current promo builds on that launch, adding a pet‑accessory element that aligns with her long‑standing interest in entering the pet‑food and accessories market.
Key facts
- Meghan Markle posted a video on 2 Oct 2026 showing her Labrador Pula playing with a plush As Ever jam‑shaped toy. (dailymail.co.uk)
- The video was part of promotion for a £112 As Ever Christmas advent calendar announced the previous day. (dailymail.co.uk)
- As Ever’s trademark filing listed 115 pet‑related products, and the brand was soft‑launched in 2024 with PR gifts to friends. (dailymail.co.uk)
Sources
- [1] dailymail.co.uk — originally reported as “Meghan's Lab plays with a jam-shaped As Ever dog toy in new promo”
