Brief

Jess Hatzis says Instagram has flattened fashion, favors 90s‑inspired style

The Australian entrepreneur discusses her wardrobe choices and criticism of post‑Instagram fashion trends.

By Felo News Desk · Published Sun, 04 Oct 2026 01:58:23 GMT

Jess Hatzis, an entrepreneur and author, told the Sydney Morning Herald on October 4 that she prefers 1990s‑inspired clothing and dislikes the homogenisation of style caused by Instagram.

What happened

In a profile interview, Hatzis described her wardrobe as rooted in the 1980s and 1990s, citing icons such as Calista Flockhart and Sarah Jessica Parker. She highlighted recent purchases, including a navy pinstripe diamante suit from On Parks, easy‑summer pieces from Sir, and tailored classics from St. Agni.

What the reports add

The article notes that Hatzis also owns vintage Celine items, obscure label pieces, and a large collection of global finds, such as a cream coat and a bright‑blue faux‑feather jacket. She says she would wear Anine Bing leather pants on a first date, Assembly Label barrel‑leg pants on a plane, and dream of Schiaparelli or archival Thierry Mugler on the red carpet.

What was said

Hatzis said, “My favourite fashion era is any time pre‑Instagram; there’s been a homogenisation of how we dress because we’re all consuming the same content,” as reported by the Herald. She added that her three essential items are a white Uniqlo baby tee, a cashmere sweater and a big fluffy jacket.

How it came about

The interview follows earlier Felo coverage of sustainable fashion choices, such as the “Zebra Stripes: Why Bold Fashion Still Matters” piece, which highlighted the value of standout items in a minimalist wardrobe.

Key facts

• Jess Hatzis says she prefers 1990s‑inspired fashion and dislikes Instagram‑driven homogenisation. (smh.com.au)
• Her recent wardrobe additions include a navy pinstripe diamante suit from On Parks and pieces from Sir and St Agni. (smh.com.au)
• She identifies a white Uniqlo baby tee, a cashmere sweater and a big fluffy jacket as essential items. (smh.com.au)

Sources

• [1] smh.com.au — originally reported as “Jess Hatzis style profile: How the entrepreneur curates her wardrobe and finds inspiration in the '90s”