Brief
Meta says Instagram over‑suggested Creed’s “Higher” to users
Meta told Billboard the song was being suggested far more often than expected and is looking into the cause.
By Felo News Desk · Published
Meta confirmed to Billboard on Oct. 9 that Instagram was recommending Creed’s 1999 single “Higher” to an unusually large number of users as a suggested track for posts and Stories. “We looked into this and found that this song is being recommended to more people than intended,” a Meta spokesperson said, adding that the company is continuing to investigate.
The report noted that users had been posting about the odd recommendations on social media, with some joking about a conspiracy. Billboard reached out to Creed for comment but received none. The spokesperson also clarified that another frequently suggested track, Soulja Boy’s “Turn My Swag On,” is performing as expected on the platform.
Key facts
- Instagram was recommending Creed’s “Higher” to more users than intended (billboard.com)
- Meta said it is investigating the over‑recommendation (billboard.com)
- The song “Higher” was released in 1999 and peaked at No. 7 on the Billboard Hot 100 in July 2000 (billboard.com)
- Soulja Boy’s “Turn My Swag On” is being recommended normally, according to Meta (billboard.com)
Sources
- [1] billboard.com — originally reported as “Instagram Admits It’s Been Suggesting Creed’s ‘Higher’ ‘to More People Than Intended’”
