In Depth: Hyrox Boom Gives China’s Struggling Gyms a Boost
In Depth: Hyrox Boom Gives China’s Struggling Gyms a Boost - The rapidly growing indoor fitness competition gives athletes a standardized challenge while offering a crucial lifeline to a traditional gym sector battered by shifting consumer habits and a flawed business model
Hyrox, a grueling indoor race that combines running with strength exercises, is surging in popularity in China, drawing thousands of participants and a growing roster of corporate sponsors while giving the country’s battered gym industry a new way to... [291 chars]