Forever Resorts enters new chapter with South African investment
Forever Resorts has been acquired by Benus Trade and Invest, linked to Community Investment Holdings. The deal aims to combine the brand’s tourism expertise with CIH’s long‑term investment focus, keeping operations unchanged and opening new growth avenues.
By Felo News Desk · Published
On September 16, 2026, Forever Resorts South Africa announced a significant ownership change. The leisure chain, known for its family‑friendly resorts and lodges across the country, is now under the umbrella of Benus Trade and Invest, an investment arm of Community Investment Holdings (CIH). The transition marks a new chapter for the brand while pledging to maintain its established standards and guest experience.
Who is Forever Resorts?
Forever Resorts has been a staple of South African tourism for several decades. With a portfolio that spans resorts, hotels, lodges, self‑catering units, and caravan sites, the company offers a mix of warm‑water pools, water parks, mineral springs, and outdoor activities such as hiking, boating, and fishing. Its flagship properties include the Blyde Canyon Resort, Matombu, and Plettenberg Bay, each known for scenic beauty and family‑friendly amenities.
Benus Trade and Invest – The New Owner
Benus Trade and Invest is an investment company affiliated with CIH, a diversified South African group founded in 1995 by Anna Mokgokong and Joe Madungandaba. CIH’s interests span healthcare, technology, telecommunications, power, mining, logistics, and infrastructure. The firm is noted for its long‑term investment perspective and commitment to sustainable value creation, particularly in preserving and developing South Africa’s natural and tourism assets.
The acquisition aligns Forever Resorts’ deep knowledge of the local tourism market with CIH’s capital and strategic vision. According to Eugene van Jaarsveldt, the managing director of Forever Resorts, the partnership will allow the brand to explore new growth opportunities while keeping the core of its operations intact.
What Stays the Same?
Despite the change in ownership, Forever Resorts will continue to operate under its well‑known flagship brand. All existing resorts, hotels, and guest offerings remain part of the company’s ongoing operations. The company reaffirms its commitment to delivering exceptional hospitality, high standards of service, and memorable family experiences. Employees, business partners, and stakeholders can expect a seamless continuation of the Forever Resorts brand.
Future Plans and Growth Opportunities
Van Jaarsveldt highlighted that the new ownership presents opportunities for strategic growth and development. The company aims to build on its reputation, nurture valued relationships, and explore new ventures. CIH’s long‑term investment stance is expected to support the brand’s expansion while preserving the treasured destinations that guests love.
The partnership also emphasizes the importance of people—guests, staff, and local communities—in creating lasting memories. Van Jaarsveldt stated that these relationships are among the greatest assets of the business and will continue to be nurtured as the Forever Family grows.
Why This Matters
The acquisition signals a strengthening of South Africa’s tourism sector, combining local expertise with robust investment. It also demonstrates CIH’s commitment to sustainable development and the preservation of natural attractions that attract both domestic and international visitors.
For guests, the change promises continued quality and new possibilities for adventure and relaxation. For the industry, it showcases how heritage brands can evolve through strategic partnerships without compromising their core values.
Key facts
- Forever Resorts now owned by Benus Trade and Invest, a CIH affiliate
- Brand operations and standards remain unchanged
- CIH’s long‑term investment focus supports growth and sustainability
- Eugene van Jaarsveldt remains managing director
- The partnership preserves treasured destinations while opening new opportunities
Why it matters
The deal strengthens South Africa’s tourism industry by merging heritage hospitality with strategic investment, ensuring sustainable growth and continued access to cherished natural destinations.
Frequently asked questions
What does the acquisition mean for existing guests?
Guests will continue to enjoy the same high‑quality services and amenities. The brand’s reputation for family‑friendly experiences remains unchanged.
Will there be any changes to the resort’s management?
The management team will remain largely the same, with Eugene van Jaarsveldt continuing as managing director.
How will CIH influence the brand’s future?
CIH’s investment will support strategic growth and new opportunities while preserving the natural and cultural assets of the resorts.
Will there be new resorts added to the portfolio?
While specific plans are not yet disclosed, the partnership aims to explore expansion possibilities.
Sources
- [1] bizcommunity.com — originally reported as “Forever Resorts enters a new chapter with South African investment”
