Brief
Dentsu X South Africa launches MIC masterclass at Loeries Creative Week
The second edition of the MIC platform will host brand and culture panels on creative growth and influence during Loeries Creative Week.
By Felo News Desk · Published
Dentsu X South Africa announced that its MIC (Marketing, Influence and Culture) masterclass will return to Loeries Creative Week on 30 September 2026.
What happened
The event, part of the second edition of MIC, will feature two panel discussions: a Brand Panel on "The Future of Creative Growth: How brands win in an attention economy" and a Culture Panel on "The Future of Creative: Who shapes influence now?". It is scheduled for the Loeries Creative Week dates in September.
What the reports add
Bizcommunity reported that the masterclass will bring together people shaping brands, creativity and culture to challenge perspectives and spark new ideas. The article notes that the platform is designed to explore how the creative industry is changing and what that means for brands, marketers, creators and wider culture.
What was said
No direct quotations were included in the source.
How it came about
The MIC platform builds on Dentsu's earlier initiatives such as the Dentsu School of Influence's One Big Week in Cape Town, which aimed to help emerging South African creators monetize influence. Both events reflect Dentsu's focus on linking cultural relevance with commercial opportunity.
Key facts
- Dentsu X South Africa will host the MIC masterclass at Loeries Creative Week on 30 September 2026. (bizcommunity.com)
- The masterclass will feature a Brand Panel on creative growth in an attention economy and a Culture Panel on who shapes influence. (bizcommunity.com)
- MIC aims to bring together people shaping brands, creativity and culture to challenge perspectives and spark new ideas. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “The future creative: Human ingenuity in the age of AI - Dentsu”
