Cash-hungry college sports programs are starting nonprofits to make money to stay competitive
NEW YORK -- University of Louisville Athletic Director Josh Heird says there is no "silver bullet" that will help his department's current revenue race.
NEW YORK -- University of Louisville Athletic Director Josh Heird says there is no "silver bullet" that will help his department's current revenue race. To compete in the increasingly commercialized world of college sports, programs of its size might... [7365 chars]