Brief
Black Cat introduces 1 kg Creamia peanut butter for value‑seeking shoppers
The new 1 kg Creamia variant aims to combine taste, creaminess and lower price per kilogram for everyday use.
By Felo News Desk · Published
Black Cat is expanding its peanut butter range with Creamia, a smoother, sweeter 1 kg pack designed for South African consumers who prioritize taste, quality and value, according to bizcommunity.com.
The centenary‑marking launch positions Creamia as a household‑size alternative to the brand’s original spread, targeting breakfast, school lunches, snacks and family meals. Marketing manager Thabiso Masehla of Tiger Brands said the product “feels and tastes like what consumers expect from us while still making sense for every member of the household.”
Packaging has been refreshed to differentiate the new variant on shelves while retaining Black Cat’s visual identity. The move reflects broader grocery‑shopping trends where shoppers weigh pack size, price and versatility when choosing staple items.
Key facts
- Black Cat launched a 1 kg Creamia peanut butter variant. (bizcommunity.com)
- The new Creamia is marketed as smoother, creamier and sweeter than the original. (bizcommunity.com)
- Thabiso Masehla, marketing manager at Tiger Brands, commented on the product’s value proposition. (bizcommunity.com)
Sources
- [1] bizcommunity.com — originally reported as “Black Cat launches new 1kg Creamia peanut butter as households chase value”
