Bioderma Supports UAE Delivery Riders with Skin Care
On September 8, Bioderma, part of NAOS, joined talabat’s Rider League to provide UAE delivery riders with skin‑health education, sun‑protection advice and wellness activities. The event combined sports, interactive sessions and a Photoderm XDefense booth, underscoring the brand’s commitment to cari…
By Felo News Desk · Published
On September 8, the UAE’s leading food‑delivery platform talabat hosted its annual Rider League in partnership with NAOS’s Bioderma brand. The event, held at Danube Sports World, was designed to give delivery riders a full day of sports, education and appreciation. Bioderma’s role was to bring skin‑health awareness, sun‑protection guidance and well‑being activities to the riders, turning a routine workday into an opportunity for care and community.
Why Skin Health Matters for Riders
Delivery riders spend hours outdoors, exposed to harsh sun, wind and variable temperatures. While their job is often seen as a logistical challenge, the physical toll on their skin can be significant. UV radiation can cause premature aging, hyperpigmentation and even skin cancer. Bioderma, a brand built on ecobiology, recognises that skin health is inseparable from a person’s daily reality. By addressing this specific need, the partnership aimed to prevent long‑term skin damage and promote overall well‑being.
The Day of Engagement and Education
The event opened with a series of badminton and football matches that encouraged riders to compete and connect. Throughout the day, riders gathered at the Bioderma booth for skin analyses, product sampling and interactive games. The Photoderm XDefense station offered real‑time UV exposure readings, allowing participants to see how much sun they had accumulated and how best to protect themselves. In addition to the scientific demonstrations, the booth hosted a live Q&A with a dermatologist, giving riders personalized advice on sunscreen use, moisturising and post‑exposure care.
Beyond the educational components, the day was a celebration of the riders’ hard work. An award ceremony recognized top performers and highlighted the community spirit that drives the delivery industry. The event’s atmosphere was upbeat, with music, refreshments and a casual lounge area where riders could relax and share stories. This blend of sport, science and social interaction created a memorable experience that went beyond a typical corporate outreach program.
NAOS’s Commitment to Human‑Centric Responsibility
Gizem Ensari, NAOS’s head of marketing, explained that the company’s social responsibility starts with recognising the people behind the service. “We want to show that we see you, we care about you, and we are here to protect you,” she said. This sentiment was echoed by Vini Menon, NAOS’s regional CSR manager, who highlighted the importance of listening to real needs and responding with expertise and resources. By focusing on skin health, NAOS translated its scientific knowledge into tangible benefits for a workforce that often goes unnoticed.
Menna Ragaie, NAOS’s head of social media, added that caring for people begins with understanding what their skin endures every day. The partnership exemplifies NAOS’s broader strategy of placing people at the heart of its actions, using its dermatological expertise to support communities and the individuals who keep them moving.
What Happens Next?
While the event was a one‑off celebration, NAOS and talabat have expressed interest in making similar initiatives a regular feature. Future plans include ongoing skin‑health workshops, seasonal sunscreen distribution and digital resources tailored to riders’ schedules. The partnership also aims to expand to other cities across the UAE, ensuring that delivery riders nationwide receive the same level of care and appreciation.
For now, the Riders League will remain a highlight of talabat’s community outreach calendar, and Bioderma’s involvement has set a new standard for corporate engagement with essential workers. The event demonstrated that a single day of focused attention can leave a lasting impact on a workforce that keeps the country moving.
“By supporting their skin health and well‑being, we gave some of that care back and reminded them that they are seen, valued and that their well‑being matters.” – NAOS spokesperson
Key facts
- Bioderma partnered with talabat for a rider‑focused skin‑health event
- The day included sports, UV protection education and award ceremonies
- NAOS’s approach centres on recognising and caring for the people behind services
- Future plans aim to expand the program across the UAE
- The event highlights the importance of supporting essential workers’ health
Why it matters
The initiative showcases how corporate brands can leverage their expertise to support essential workers, addressing both health and morale. It sets a precedent for future collaborations that prioritize human well‑being in high‑risk professions.
Frequently asked questions
What is the Bioderma Photoderm XDefense?
A device that measures UV exposure and recommends protective measures.
Will this program continue in other cities?
NAOS and talabat are exploring expansion to additional locations.
How can riders access the skin‑health resources?
Through the Bioderma booth during events and online guides provided by NAOS.
Sources
- [1] khaleejtimes.com — originally reported as “NAOS' Bioderma and talabat Partner To Give Delivery Riders a Day To Remember”
