As Live Shopping Blows Up, It's a Bidding War for Auction-Fluencers

Addictive live auction platforms like WhatNot and TikTok Shop are discovering that the hosts make all the difference and getting scrollers to buy.

Taylor Lally is a blue-eyed, burly, bespectacled man, with a beard about halfway to the the full Duck Dynasty look. And just past midnight on a Monday evening this summer, he’s hawking candy bars inside a purple-painted room no bigger than 300 square... [5360 chars]

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