Brief
Apple says HomeView smart screen will not be sold in EU over Siri AI dispute
Apple's HomeView launch is halted in the EU as Siri AI remains blocked by a regulatory disagreement.
By Felo News Desk · Published
Apple announced that its new HomeView smart screen will not be offered for sale in the European Union, citing the unavailability of Siri AI in iOS within the bloc. The detail appears in a low‑key paragraph of Apple’s press release about the product.
What happened
HomeView, described by Apple as a smart screen that lets users interact with Siri, display information and stream music, was unveiled on 13 October 2026. The accompanying press release includes a statement that the device will not be sold in the EU because Siri AI is currently unavailable in iOS there. Apple says it is working constructively with EU authorities to find a path forward.
What the reports add
The Independent notes that the HomeView announcement was buried at the bottom of Apple’s release, making it easy to miss. It also links the decision to a broader, long‑running dispute that began when Apple launched the upgraded Siri AI in June 2026 but chose not to roll it out in the EU. The dispute centres on EU regulations that could force Apple to grant rival AI assistants access to the same data and capabilities that Siri enjoys. Apple argues that such a requirement would jeopardise user privacy.
What was said
The press release states, “Apple HomeView is not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU,” and adds, “Apple is working constructively with the EU in an attempt to find a path forward.”
How it came about
Apple’s conflict with European regulators dates back to the EU’s Digital Markets Act, which took effect in 2023 and has led to multiple disputes over app‑store policies and device features. The Siri AI rollout in June 2026 triggered the latest round of negotiations, with the EU seeking to ensure that big tech firms do not give their own platforms an unfair advantage. Apple has repeatedly warned that opening Siri’s data to third‑party assistants could compromise privacy, a stance that has stalled a resolution months after talks began.
Key facts
- Apple will not sell the HomeView smart screen in the EU. (independent.co.uk)
- The decision is linked to Siri AI being unavailable in iOS within the EU. (independent.co.uk)
- Apple says it is working constructively with the EU to resolve the issue. (independent.co.uk)
- The dispute stems from EU regulations that may require Apple to share Siri data with rival AI assistants. (independent.co.uk)
- Apple argues that sharing Siri data could threaten user privacy. (independent.co.uk)
Sources
- [1] independent.co.uk — originally reported as “Apple won’t sell its latest new product in Europe – for this reason”
