Brief
Amazon launches Android‑based Alexa Tablets to challenge iPad
The new lineup includes 8.7‑inch, 11‑inch and 12‑inch Pro models with aluminum bodies and Alexa integration.
By Felo News Desk · Published
Amazon announced a new family of Alexa Tablets this week, shifting the devices to a stock Android platform with full Google Play access, according to 9to5Mac. The three models – an 8.7‑inch tablet priced at $229, an 11‑inch version at $329, and a 12‑inch Pro at $499 – replace the previous Fire tablets that ran a proprietary OS.
All three tablets feature aluminum bodies and upgraded processors, with the mid‑size 11‑inch model highlighted for its 8 GB of RAM, 90 Hz display, thin design and sharp screen. The outlet notes that the iPad’s budget version costs about $120 more, offers less RAM, a lower‑refresh display and a thicker chassis, though it retains Apple’s A16 chip, which is likely faster than the MediaTek chip powering the Alexa Tablet.
Storage starts at 64 GB on the Alexa devices, with a $70 price gap when upgraded to 128 GB, compared with the iPad’s base 128 GB configuration. The 12‑inch Pro model, despite its higher price, is described as “a really worthwhile product.” Amazon is also bundling a 20 % trade‑in discount, making the entry‑level tablet even more attractive.
Beyond hardware, the tablets integrate Alexa for voice control and include a Kindle‑style reader mode that reduces blue light. While the review acknowledges that Android on tablets may not be perfect, the combination of price, design and Alexa integration could draw consumers who might otherwise consider an iPad.
Amazon hopes the new tablets will dent the tablet market and spur Apple to accelerate iPad upgrades, especially after recent iPad price hikes and modest Prime Day discounts.
Key facts
- Amazon unveiled three Alexa Tablets: 8.7‑inch ($229), 11‑inch ($329) and 12‑inch Pro ($499). (9to5mac.com)
- The tablets run stock Android with Google Play access, replacing Amazon's proprietary OS. (9to5mac.com)
- The 11‑inch model offers 8 GB RAM, a 90 Hz display and a thin aluminum design. (9to5mac.com)
- Storage starts at 64 GB, with a $70 price difference for a 128 GB upgrade. (9to5mac.com)
- Amazon is offering a 20 % trade‑in discount on the new tablets. (9to5mac.com)
Sources
- [1] 9to5mac.com — originally reported as “Amazon’s new Alexa Tablet finally gives the iPad lineup some much needed competition”







