Brief
Marketing and tech teams turn to AI to break data silos and speed up product launches
Executives from Zoom, Monks and Christie’s discuss how AI tools are reshaping collaboration across marketing and product teams.
By Felo News Desk · Published
In a discussion hosted by ADWEEK House Advertising HQ and Monks, senior leaders from Zoom, Monks, Adobe and Christie’s International Real Estate described how artificial‑intelligence tools are being used to break down data silos between marketing and technology functions.
What happened
The virtual round‑table took place on 12 October 2026 and focused on the accelerating pace of consumer‑behaviour change and the need for faster cross‑team collaboration. Participants highlighted that engineering groups can now iterate products more quickly, while product‑marketing and product‑management teams often lag behind, creating pressure to over‑communicate.
What the reports add
James Stephens, EVP of North America at Monks, noted that despite the rapid shift in media consumption, “people’s natural desire to connect” remains steady, but brands must adapt to a faster turnover of attention. Whitney Magnuson, head of brand and media at Zoom, said the company’s expansion beyond video‑conferencing has forced a reevaluation of its marketing approach and that there is “more acceptance and willingness to go out and do something that would be unexpected for a brand in your specific category or industry.” Eric Matisoff, principal evangelist at Adobe, added that engineering teams can now build and iterate faster, while product‑marketing and product‑management often still work to catch up.
What was said
Magnuson explained that her team had to educate stakeholders about declining website traffic in a “zero‑click” environment, emphasizing that consumers still research products with higher purchase intent even when they do not land on brand sites. Nikolett Vilmos, head of marketing and AI transformation at Christie’s International Real Estate for Dubai, said combining previously siloed government transaction data, product information and performance analytics helps identify opportunities that isolated dashboards miss.
How it came about
The conversation builds on earlier reporting about AI‑driven market shifts, such as Felo News’ coverage of AI‑focused stock moves on 1 October 2026. That article noted how AI gains were boosting shares of companies like Nvidia and Micron, underscoring the broader industry momentum behind AI adoption. The current discussion reflects how that momentum is translating into internal organisational change, with marketers seeking to leverage AI for faster insight while still relying on human judgement.
Key facts
- Marketing and technology teams are using AI to connect previously siloed data sources. (adweek.com)
- Zoom’s head of brand and media says AI enables brands to try unexpected strategies. (adweek.com)
- Adobe’s principal evangelist notes engineering moves faster than product‑marketing. (adweek.com)
- Christie’s International Real Estate combines government transaction data with product analytics via AI. (adweek.com)
Sources
- [1] adweek.com — originally reported as “AI Is Changing How Marketing and Technology Teams Work Together”
