TERO’s 3×3 hoop dream: grassroots first, business later
Thailand's TERO Entertainment is introducing the FIBA-endorsed 3x3 basketball format to India, combining grassroots player development with a sports-entertainment model to target urban youth.
Endorsed by FIBA, the international basketball federation, TERO sees India as its next big growth market. The larger objective: create more opportunities for young players to compete, earn international rankings and, eventually, build a pathway to th... [2004 chars]
